Where has Google Analytics 4 Bounce Rate gone?

The inevitable has happened and Google Analytics 4 (GA4) is about to take over come July 2023

It’s a very different reporting beast to what Google Analytics was previously.

First thing I noticed. Where has the bounce rate gone????

GA4 now hides it in favour of taking a more positive approach and displaying the Engagement Rate

If you want to see the bounce rate to your reports you need to show it. But do you really? Not really.

Here’s how to do it if you must see it – https://support.google.com/analytics/answer/12195621?hl=en

The Engagement rate is purely the opposite of the Bounce rate